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Monument Lumber

Case Study
Building a Fresh Start
Customer snapshot

A Look Inside Monument Lumber

The Challenge

StagnationThreatened Growth

After decades without a major reset, Monument Lumber faced outdated assortments, incomplete product offerings, and increasing supplier costs. With competition from big-box
retailers rising, they needed a modernized strategy to better serve their community.

The Solution

A Comprehensive Reset and Revamp

Orgill implemented nearly 80 Smart Start assortments, updated over 300 linear feet of displays, and refreshed store signage. This included new branding and expanded categories tailored to customer needs, helping
Monument Lumber offer a more complete and competitive product mix.

The Results

Enhanced Shopping Experience & Sales Growth

The revamped store earned glowing customer feedback, with improved layouts and expanded assortments driving sales across categories like
tools and building materials. Orgill’s collaboration established a foundation for long-term success.

Making a switch after so many years with a different supplier is a difficult choice, and you don’t just immediately trust a new company. What we've been most impressed with to this point is all of the different ways Orgill can help move our business forward.
Mark Shugart
Co-owner of Monument Lumber
Working with Orgill

A Customized Approach

When the team at Monument Lumber wanted to transform their store, Orgill utilized several of its programs to modernize the salesfloor, enhance product offerings and drive traffic. Once implemented, these changes led to a swift, one-week transformation, resulting in increased customer satisfaction, expanded product variety, and a stronger market position for Monument Lumber.

Market-Driven Retailing (MDR)

Informed Decision-Making

Orgill’s MDR study provided insights into local market demands, helping Monument Lumber identify opportunities to round out assortments and expand into untapped categories.

Smart Start Assortments

Optimized Product Mix

This initiative helps Orgill identify categories needing resets and provides tailored guidance to owners. Monument Lumber implemented nearly 80 new assortments, updating over 300 linear feet of displays across multiple categories.

Retail Signage Solutions

Modernized In-Store Branding

With help from Orgill’s Tyndale Advisors, Monument Lumber’s signage was redesigned to highlight its 70-year legacy while modernizing the customer experience, making the store easier to navigate and more visually appealing.

FanBuilder Loyalty Program

Boosting Customer Engagement

Discussions with Orgill introduced FanBuilder, a loyalty program that aligns with Monument Lumber’s goals of enhancing customer retention and driving repeat business.

Before

Everyone at Orgill did a very good job of communicating with us on every step of the conversion. If there was a question or a call that needed to be made along the way, they would always reach out and ask us what direction we wanted to go.
Mark Shugart
Co-owner of Monument Lumber

At Orgill, it’s all about the mission.

Help our customers be successful.

At Orgill, we empower independent retailers with the tools and support they need to thrive. Founded in 1847, Orgill is the fastest growing, independently owned hardlines distributor in the industry. Our purpose is to deliver innovative solutions, exceptional service and unwavering support to our customers. With a rich history of stability, strength and a commitment to excellence, Orgill is your trusted partner in retail success.